Almost like clockwork, every year around this time, Google (GOOG) introduces a new version of
the company’s flagship smartphone, the Nexus. This year, we have the Nexus 4
manufactured by LG (066570) instead of HTC (2498) or Samsung (005930). In addition to
a new Nexus, the phone is usually accompanied by a new version of the Android OS, and with the Nexus 4 Google
has introduced Android 4.2. These phones always try to set the bar for the
Android ecosystem, but funnily enough, I have never found that to be the case
in the past. Does the Google Nexus 4 change this?
Looking at the Nexus 4… you know what, picking up the Nexus 4, you can tell
this is a quality device just like the LG Optimus G we recently
reviewed. Not since HTC manufactured Nexus phones for Google has one felt
this good. There’s a beautiful black slab of glass on the front with this soft
touch black rubberized plastic mid-frame, and it is
incredibly reminiscent of a BlackBerry
to me — a BlackBerry Tour — but that’s a good thing in this case. It’s smooth
but not slippery, and gives the phone a high-end feel. On the back is another
piece of glass that covers a hypnotizing hologram effect which I
really like.
And this is all while the phone is off. When you power the Nexus 4 on,
you’re greeted with the best screen that I have ever seen on an Android phone.
The resolution is fantastic — it’s not a garbage PenTile display and pixels
aren’t visible — colors are vibrant, blacks are deep and the viewing angle is
perfect too.
The 4.7-inch display is a little large for me, and I honestly don’t
understand how a single human uses a phone this size with one hand without
dropping it. But
that’s not anything new, so enjoy your 32oz sugary screens until Bloomberg
bans them.
As a flagship phone, you’d expect Google and its partner to try to offer the
best experience possible for every feature on the phone. Apparently Google
doesn’t care about the camera experience or photos as it is all just a bag of
sadness mixed with confusing circles and pop ups. Seriously, it is nearly
impossible to figure out what you’re doing when you are taking a photo. I just
don’t understand. It’s like Google wanted to make the interface so confusing
you couldn’t figure out how to take a picture so you wouldn’t see how bad the
quality is on this camera’s photos.
Besides the camera and the usual lack of polish in, well, everything, I
really do like this phone. The battery is great, the phone is insanely fast,
it’s reasonably thin, feels great to hold and use, and the screen is beautiful.
But there’s one thing missing… LTE.
Not completely necessary a year ago, LTE is now standard in any mid- to
high-end smartphone. Google’s excuse about interoperability with carriers
doesn’t hold much weight in a day and age where Apple (AAPL) only sells two models of its
smartphone in practically every part of the world besides China, and uh, the
previous Nexus had LTE.
Here is the real problem… Google’s target market for the Nexus 4 is not
average consumers, but technology obsessed individuals, and these are the users
who are most likely to take issue with the new Nexus’ lack of LTE support.
One important factor in countering that, however, is that the Google Nexus 4
can be purchased for a mind-blowing $299 for the 8GB model… without a contract.
Google’s best phone ever — in fact, the best Android phone ever created — can
be bought for only $299 with no two-year agreement. It’s just insane. It’s
said that Google
is subsidizing the cost of each handset sold by up to $350 each, but that’s
not your problem, now is it?
Aside from some very irritating shortcomings, the Nexus 4 is my favorite
Android device in the world. It’s a great reference device to show
other manufacturers how it’s done, and LG has done a beautiful job.
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